This article reflects information as of 2020. For the latest details, please contact us.

Written by: Tomohiro Koizumi, Representative Director, tentus inc.

tentus encourages lunchtime beer
There's something wonderfully wicked about having a glass of beer at lunch, isn't there?
I've loved it ever since my salaryman days.
Of course you have to consider your afternoon plans and tasks, but tentus encourages lunchtime beer.
Why is that? Well...
Not demanding earnestness
tentus does not make earnestness a prerequisite for evaluation. Earnestness is a person's character, not a yardstick for evaluation.
For example, the attitude of coming in early every morning and working hard until late is admirable, but making that a yardstick for evaluation hides the important points.
Are results what matter?
No—well, of course results are one important point too, and there are certainly times when we ask for results. But the point tentus values isn't earnestness. It's...
Being serious
Earnestness is personality; seriousness is intensity.
I don't think high intensity necessarily means results will follow. Results are, after all, just results.
I'm not asking you to shout "wooooooaaah" every day; I want you to hold the intensity to face the challenge in front of you, and your customers, sincerely.
To have that intensity, I don't want you to hide it behind the character of "being earnest."
Don't be earnest—be serious
That feeling is distilled into these words.
You don't actually have to do lunchtime beer.
Without using earnestness as a hiding place, I want you to work seriously and with intensity toward the challenge in front of you, your customers, the company, society, and your colleagues.
Precisely because it's the age of remote work
If you don't demand earnestness, then in this age of remote work—when we're not all in front of each other—you don't need to manage whether someone is being earnest, which is wonderfully easy.
To the earnest ones
Please don't misunderstand: we are by no means denying earnestness as a character trait.
Earnestness and sincerity are wonderful virtues, and may even be essential skills as a working professional.
In my experience, people who are a bit sly or who trip others up don't tend to last in the business world.
Some people who build things up earnestly and steadily see it bloom ten years later.
By continuing to face people sincerely, you might get help from those around you when trouble strikes.
So there's no need to throw away the character of being earnest—in fact, it's very welcome.
But if you're someone who is only earnest, please think a little.
What are you earnest toward?
When your earnestness turns toward your customers, couldn't that be called seriousness?
I'm always wishing that everyone could work seriously and happily.