This article reflects information as of 2020. For the latest details, please contact us.
This article is about 1,638 characters and takes roughly 5 minutes to read to the end. Written by: Qian Yunwen, Director / PR, tentus inc.
Hello, everyone!
Last week I put together the 7 must-have contents for a corporate website. If you're interested, do take a look!
This week, following on from that, I'd like to talk about how not just corporate sites but all websites have a shelf life. And how you should renew before that shelf life expires!
Let's get right into it!
Timing for a Renewal
The tech industry advances extremely fast, so you need to review your website regularly. A website that falls behind the times is simply forgotten.
So, let's review using the following problem points!
- Not smartphone-ready ・When people today view websites, access from smartphones is by far number one! So you should renew to a responsive site.
- Website analysis not in place ・These days, installing website-analysis tools like "Google Analytics" has become standard. Running your site through such analysis tools lets you better grasp its operating status, access numbers, and so on, and also identify problem areas.
- Uses Flash that can no longer be displayed ・It's almost never viewable anymore, but you occasionally still find sites using Flash Player. Incidentally, Flash ends at the close of 2020.
- Operation is complex and difficult ・Nowadays, with update tools each company provides — WordPress being one — you can update without specialist knowledge. I recommend a bold renewal into a site you can easily operate yourself.
- The target has changed ・Needless to say, if your purpose, target, concept, and so on have changed, the site should be renewed accordingly.
- It's already been 3–5 years or more since release ・Not only will the tech be behind the times — since your site is the face of your company, product, and service, I recommend renewing in line with design trends.
If even one of the above problem points applies, a renewal is needed!
Key Points for a Renewal
Once you've decided to renew, whatever the scale of the site, the flow generally proceeds "requirements-definition phase" ➡︎ "design and implementation phase."
At that time, there are a few points to avoid failure.
- Keep the URL the same, unchanged ・Even with the same content, if a website's URL changes, its search ranking can drop. It's best not to change the URL if you can help it.
- Value SEO ・SEO means search engine optimization. It does wonderful work in improving the access numbers so important to a website, so it's best to firmly implement SEO measures.
- Nail down the purpose ・Depending on the goal the client is appealing to — content updates, new development, corporate brand awareness, community strengthening — you should propose only after thoroughly hearing them out.
Post-Renewal Operation Issues
As mentioned under timing, operating a website today has become quite easy: even without specialist knowledge, if you follow the manual, it takes little effort or cost.
Finally
I've written simply about website renewals, but in reality, depending on the project, there are all sorts of accidents and mishaps.
If you're troubled over website production, renewal, or operation, please do get in touch with us!
https://tentus.jp/
We've also compiled other website-related articles — the Pioneer DJ 25th-anniversary campaign site production in our case studies, points to watch when building a multilingual site, and more — so if you're interested, please take a look.