Raycop Marketing Support Including Mass Advertising

The marketing team was short-staffed and had no in-house structure to run everything from strategy to execution. The challenge was to build a team that runs internally, rather than outsourcing everything.

Our members worked on-site, handling PR strategy spanning mass advertising to digital, project management, and training for the department — moving know-how into the company while doing the work.

We built a structure that can run marketing across all fronts on its own. Beyond executing measures, a marketing framework and experience remained within the department.